But what exactly is a Spotify playlist pitching service? Explaining this, we need to circle back a bit more. All in all there are three types of playlists on Spotify.
Spotify playlists based on algorithms (e.g. Discover Weekly etc.)
Spotify’s algorithm monitors the listening and clicking behavior of its audience and suggests suitable content to the user. Quite similar to how YouTube works. (Brief info: You can draw attention to yourself and your music through a Spotify Playlist Pitching Service. The more activity and streams happen on your profile, the higher the probability that the algorithm recognizes you, and puts your music in front of a new audience, who could theoretically like your music.)
Spotify Editorial Playlists
Editorial playlists are curated by real people (Spotify employees). You can independently pitch your song to Spotify’s in-house curators – but more on that in the next section.
Spotify playlists by independent curators
Playlists by independent curators, like the editorial lists, are administered and maintained by real people. However, they act independently of Spotify.
With a Spotify Editorial Playlist, you can pitch your song (ideally two to three weeks before release) to the curators via Spotify for Artists. Regarding the playlists of independent curators, you can research the playlist curators yourself and contact them to pitch your song. Alternatively, you can book a Spotify Playlist Pitching Service. The promotion agency uses its own network to put your track in the right spotlight. By booking a playlist pitching service and the associated increased traffic through generated plays on your account, the algorithm-based playlists by Spotify (e.g. Discover Weekly) might also get aware of your song and start to feature you. This way you can expand your audience even further.
So far so good!
Have you decided to submit your music to a Spotify Playlist Pitching Service to end up in playlists with a great following? Then you should consider the following before pitching your track:
In general, your song should be of high quality and sufficiently produced for the digital distribution of the streaming providers. We at Before Eight work very closely with the artists and bands in our network. That’s why we know how much work, blood, sweat, tears and above all time and money are behind the scenes of music making. It would be a shame to see that the hours or sometimes days of writing lyrics, finding ideas and working out the arrangement don’t pay off, because an element, such as the mix or a poor quality cover artwork, messes up the overall impression of your song. Your track is your product and should usually be worked out and presented as ideal as possible.
You should also regularly update your artist account with Spotify, iTunes & co. and your social media presence on all channels. Add an engaging and authentic artist biography to your Spotify account and regularly provide your other channels with high quality and interesting content. The proximity to your audience and their active support helps to ensure that your music performs as successful as possible on the streaming portals.
But enough for now. When building your social networks and producing your songs, you paid attention to everything you could think of. What’s the next step in finding the right service for you?
A quick Google search displays a large number of companies, that offer a Spotify or iTunes playlist pitching service. For example, as a user of Igroove, for a small amount of money, you can use the additional in-house service ‘Igroovenext’, to be pitched and placed in spotify playlists.
Your song will then be pitched into the editorial playlists of the streaming providers. Almost all distributors offer this additional service. Go and have a look around the online presence of your distributor to find this additional service.
If you are interested in a Spotify Playlist Pitching Service from independent curators, the following section is relevant for you and your music. We’ll now explain you in detail, what a playlist pitching campaign with Before Eight looks like in detail.
Over the past two years we have been able to build up a large network of independent and private curators. The curators know that we pay great attention to the quality of the music we pitch. This makes them a little more “open” to our pitchings than with individual artists who independently pitch their songs to them. In detail, you send us your track and we first check the marketability of your song in our network. However, this does not mean that your music is automatically classified as poor quality if we reject it. Often a song appeals to our in-house curators, but due to certain circumstances, we cannot guarantee the best possible promotion on Spotify. In the end, we not only check the quality of your song, but also the chances of success of your cooperation with us! If your song has passed our “quality control”, we will contact you and make a personal offer for you. Afterwards we start to pitch your song to the curators of our network over the period of one week.
We take great care to ensure that your music is only pitched into suitable Spotify playlists and thus achieves good results.
After all, it doesn’t help you if we place an EDM track in a US rap playlist or vice versa! With us, the growth of your audience is achieved through a very targeted Spotify promotion. Each new follower generated through the pitching campaign therefore has a real interest in the music genre you produce by independently following the playlist (and it’s genre) into which we pitch you.
With every promotion, we guarantee that your song will be presented to a certain number of followers and put you in a suitable spotlight to expand your audience on Spotify. Therefore we cannot guarantee a certain number of streams, because your track will perform depending on how well it’s received by the audience listening to the track.
If your song however doesn’t match the taste of music consumers on Spotify, we can tell you from experience, that in the first month you can still convert the amount of at least 10 percent of playlist followers into streams. For example in a campaign with a reach of at least 200,000 followers, you would be able to generate a minimum of 20,000 streams over the period of one month.
All in all we can only influence the consumption behavior of the audience in certain areas, since all our work takes place under the premise of an organic promotion. We do not use bots or other tricks, but trust our taste and the quality of the songs delivered to us. We always want the best possible results for you, your career and our reputation. If you like our service, please send us your song today.
With this blog, we have made it our task to give newcomers or well-known artists with little experience about digital streaming providers and sales channels an insight into the structures of a Spotify Playlist Promotion Service. We hope that you have a better understanding of the subject now. Being almost at the end of this article, we hope you like our described procedure and working method. We would be very happy to get your song in our mailbox via Contact.
Together with you, we want to take your music to the next level in an organic manner and put it in the spotlight it deserves. Who knows, maybe the next undiscovered hit is already on your hard drive or you’re working on it. We give every song the opportunity to be heard and promoted.
At Services, you can view some of our references from the past and read feedback from artists, managers and label people we worked with. In addition, our site also explains in small and easy steps, how we work in detail. On this note we would like to highlight our Spotify Promotion Reporting, which you will receive automatically after every successful promotion campaign. It is important to us, that we provide proof of our work and are able to give you the most transparent overview possible on how the promotional process of your song went. We find it essential, that the artist, regardless whether he or she is newcomer or already well-known artist, can see exactly what we have done for him/her and that the artist also has the opportunity to check the work we have done. We work not only for the artist, but also with the artist to generate a organic growth of his/her audience as well as an optimization of the promotion structures. This starts with the individual and quick processing of each single pitching. As a rule, you will receive an answer and feedback on your pitched song within 24 hours.
If you have any further questions, please feel free to contact us at any time using the contact form. We from the Before Eight always have an open ear for the concerns of our artists and bands. We look forward to hearing from you in the future and hope to welcoming you on our promotional network soon.
