Let's dive into Spotify Promotion
You’re a newcomer on Spotify? You have uploaded your first track to igroove, recordjet or Spinnup and are now eagerly waiting and longing for the release? Or has your first release been a while ago and you’re not satisfied with the streams you could reach during this time? Many artists are exactly in this situation at the beginning of their musical career. Terms such as “algorithm”, “listening habits” or “sampling” are still new territory for many in this situation, just as the internet was for our chancellor a few years ago. But joking aside, in this blog we’d like to shed some light on the dark realm of online promotion on Spotify and give you the opportunity to get an overview of the common marketing channels of the scene.
What is a Spotify Promotion Service?
The BEFORE EIGHT Spotify Promotion Service
First you send us your song via the contact form on BEFORE EIGHT. We will listen to your track and first of all, we’ll estimate if a cooperation would be useful. It is mainly about whether a cooperation is promising for all parties. Of course, your master has to sound good and the vocals have to be right, but that’s not so important. Our employees are musicians themselves and fortunately have the necessary skills to be able to imagine and evaluate the demo or final product in an abstract way. After reviewing your song, you will usually receive an answer within 24 hours, in which two cases can occur.
1. Your song is rejected:
We can understand that this case can be very disappointing for a musician. Nevertheless, you should not bury your head in the sand! We would be happy if you send us more music from you in the future. We rate each song individually and maybe the first one doesn’t fit into our catalogue, but the second, third, fourth or fifth one does.
2. Your song is accepted:
In this case we will send you an individual and non-binding offer. We will offer promotion packages according to the genre and the chances of success. Of course, you can also decline our recommendation and book another package.
Info: In our promotion campaigns we always make sure that your song is placed in the best and most suitable way. German pop titles, for example, are exclusively pitched to German-language playlists.
Afterwards you send us all necessary data to create your promotion campaign on Spotify using an online form. We need your billing address, the artist name, the song URL and the desired start date of your campaign.
If all necessary data is available, we’ll start promoting your song as soon as possible. For this purpose, we’ll pitch your song to our network of curators, which we’ve built up over the years, to build a satisfying reach for you. However, we do not set up a minimum number of streams, because we work exclusively organically. This means that all listeners who hear your song through the playlists we pitched it to are real people. Nevertheless, we say from experience that a song generates at least ten percent of streams, measured by the range. In a promotion campaign with 1,000,000 followers, it would be at least 100,000 streams. With 500,000 reach, it would be 50,000 streams, and so on. These numbers result from our personal experience and they give you a good orientation.
Approximately ten days after your song has been pitched to the curators and editors, you will receive a personal report about placements we’re able to acquire for you in the playlists. It is very important to us to make our work steps comprehensible and transparent. If you are dissatisfied with the results or would like to make comments or praise, you’re welcome to do so via the contact form on beforeeight.de. Please note, that at this point only the pitching was finished. Of course your song will naturally go through a further development. A final rating can only be given about one month after the start of your promotion campaign.
Info: In general, the curators change their playlists every 4 weeks. Often, they decide to keep the song in their playlist for a longer period of time if the performance is good (up to seven weeks).
Should I Book a Spotify Promotion Service?
In summary, when promoting your music, you can use a Spotify promotion service with a clear conscience. You should note that the service provider works organically and does not use bots or fake streams. An advantage of organic reach generation is that Spotify’s algorithm-based playlists, such as “Your Mix of the Week” or “Discover Weekly”, can get you and your music to be noticed faster. Your streaming figures are traceable and provide the basis for sustainable growth, because only real existing listeners can share, store and recommend your tracks in their personal or digital environment. Real fans are also potential buyers of CDs, merchandise or concert tickets. Furthermore, the curators will be more sympathetic to you if you work honestly and organically.
By the way: BEFORE EIGHT owns numerous in-house playlists, such as “Gym Motivation 2020” (170k followers), “Fitness Motivation 2020” (55k followers), “Sport Motivation 2020” (40k followers) or “Jogging Motivation 2020” (20k followers). You are welcome to submit your songs at any time via the following link: https://bit.ly/38wVz7v . We want to give something back to the artists for their trust and enable them, especially at the beginning of their career, to place and promote their music free of charge in the era of streaming.
We hope that this way we could give you a small overview of your possibilities in the field of streaming promotion on Spotify. It is very important to us that you, as a musician, understand how promotion works and how you can get more out of your product/music through playlist promotion without a time consuming, high or costly effort. BEFORE EIGHT is a promotion agency by musicians for musicians.
If our promotion service has aroused your interest, you are welcome to contact us via the contact form at Beforeeight.de. We’ll usually reply to your request within 24 hours on working days. Furthermore, we also act as a label in addition to our activities as a promotion agency. We are an international leader in the field of EDM and dance music. If you are interested in a label deal, you can send us your songs the same way. Maybe the next big hit is already on the hard disk of your computer or laptop or an already released song is missing the right spotlight. Please feel free to contact us without obligation. We are curious about you and your music.
Your BEFORE EIGHT Team
